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orascom telecom bangladesh limited (“banglalink”) is fully owned by orascom telecom holding s.a.e, egypt, (“oth”); the ultimate parent company of the group is vimpelcom, the 6th largest mobile phone operator in the world. banglalink was acquired by oth in 2004, and after a complete overhaul and the deployment of a new gsm network, its telecommunication services were re-launched under the brand name banglalink. when banglalink began operations in bangladesh in february 2005, its impact was felt immediately: overnight mobile telephony became an affordable option for customers across a wide range of market segments.
banglalink’s success was based on a simple mission: “bringing mobile telephony to the masses” which was the cornerstone of its strategy. banglalink changed the mobile phone status from luxury to a necessity and brought mobile telephone to the general people of bangladesh and made a place in their hearts. the mobile phone has become the symbol for the positive change in bangladesh.
this positive change that is quite correctly attributed to banglalink, has become the corporate positioning of banglalink and is translated in their slogan “making a difference” or “din bodol”. “making a difference” not only in the telecom industry, but also through its products and services, to the lives of its customers. this corporate stance of “making a difference” has been reflected in everything banglalink does.
banglalink attained 1 million subscribers by december 2005 and 3 million subscribers in october 2006. in less than two years which is by december 2007, banglalink overtook aktel to become the second largest operator in bangladesh with more than 7.1 million customers. banglalink currently has 25.49 million subscribers as of june 2012, representing a market share of 27.18%
growth over the last years have been fuelled with innovative products and services targeting different market segments, aggressive improvement of network quality and dedicated customer care, creating an extensive distribution network across the country, and establishing a strong brand that emotionally connected customers with banglalink.