Shinepukur Ceramics Limited


Shinepukur Ceramics Limited

Full Description

Shinepukur Ceramics Limited (SCL) is a member of BEXIMCO Group which is the Largest Private Sector Business Conglomerate in Bangladesh with about over 45,000 people worldwide in the permanent payroll, have over 300000 shareholders, handling a diversified range of merchandise to and from Bangladesh. The Group’s operations and investments across a wide range of industries including Textiles, Trading, Marine Food, Real Estate Development, Hospitality, Construction, Information and Communication Technologies, Media, Ceramics, Aviation, Pharmaceuticals, Financial Services and Energy.
Shinepukur Ceramics has been registered in Bangladesh in 1997 and the Plants were commissioned in 1998. Commercial production of Porcelain Tableware started in April 1999 and Bone China in November 1999. SCL is located in the BEXIMCO Industrial Park , near Dhaka Export Processing Zone (DEPZ), 40 Km from Capital Dhaka City , where captive power generation, water supply, effluent waste water treatment and all other infrastructural facilities are available. Total Investment in the Company is in excess of US$ 35 Million. The Company has already made additional Investment of US$ 10 Million to expand its Bone China Unit.

For the upper echelons of the Global Tabletop industry, Shinepukur produces World Class Bone China, using the top quality raw-materials and ingredients, sourced by highly reputed Manufactures from all corners of the Globe. These are meticulously crafted and transformed into exquisite Bone China tabletop, mirroring a unique blend of eye catching shapes, enviable translucency, durability, all of it with a Lead and Cadmium free glaze. These are augmented by a highly calibrated test protocol for Metal release, Thermal shock tolerance, Detergent, Acid and Chipping resistance, Verification levels, Dishwasher efficacy, all conducted by specialists at the SCL’s most modern in-house Lab.

Complementing its superb range of Bone China, Shinepukur also offers Porcelain, Ivory China and High Alumina tableware for all different market segments. From Dinner to tea Plates, from Soup Tureens to Soup Spoons, from Retail tabletop to Industrial, Hotelware and Airline in-Flight items, SCL offers a multifaceted choice of refined product lines, catering to the Omni changing market trends for novel shapes and patterns, setting new standards, and raising the Quality bar for the top end of this industry.

Today, SCL is the leading Bone China and Porcelain Tableware Manufacturer and Exporter from Bangladesh, equipped with the most modern state-of-the-art and latest Machinery’s from TAKASAGO, MINO and SKK of Japan, having more than 3,000 highly skilled & motivated employees, cutting-edge technology, world class product quality and its blue chip overseas customers. The Bone China Unit has in fact been set up with technology transfer from NIKKO Japan , coupled with extensive training facilities to our Production team.

In addition, Shinepukur Ceramics Limited is equipped with the top-of-the-Line Testing and Quality Control Laboratory facilities, and has at its disposal, own captive gas-based Power generation capability, own water supply through Deep Tube well, and medical and sanitary facilities. The Company was certified ISO 9001:2000 in August 2001, which was later upgraded to its 2008 version and has been certified as ISO 9001:2008 . SCL is the MOST ENVIRONMENT-FRIENDLY Tableware Plant in the sub-continent. Regular Environment Protection Practices have been set up in line with EIA Reports and World Bank guidelines for internationally accepted standards. The Factories are set up on 60 Acres of Land and have a total covered area of more than 480,000 sft. SCL is the largest Bone China manufacturing Company in the SAARC Region.

Tableware Production : About 10,000 Pieces of high quality Bone China and 60,000 Pieces of top class Porcelain Tableware are produced at SCL per day, that is about 3.00 million pieces of Bone China and 18.00 million pieces of Porcelain Tableware are produced at SCL per year.

First half of 2012, the Production capacity in SCL ‘s Bone China Plant will be 7.00 million pieces per year, including additional 4.00 million pieces after completion of its Bone China Unit-II. The Machineries of this Unit were sourced from Germany and Kilns were sourced from Takasago , Japan .
Decal Plant and Design Studio : Decal production started in August 2001. Total Printing Capacity is about 120,000 Sheets per month, starting from single color up to 8 Colors with Gold/Platinum, both On-glaze (840 degrees Celsius) and In-glaze (1220 degrees Celsius), and completely Lead and Cadmium Free. The Company has set up Designing Studio in the Plant in 2005.

From March 2010, the Production capacity of SCL’s Decal Plant has been increased to 180,000 Sheets per month, including additional 60,000 Sheets per month. The Machineries of this Decal Plant were sourced from Germany .

Packaging Plant: Production in the Packaging Plant started in June 2003. Assorted about 200,000 Pieces White and/or Brown Cartons per month are presently being produced in this facility. In addition, the company is also capable of supplying 4-6 Color Printed Cartons.

Product variety and Range: SCL produces variety and a wide range of Bone china and Porcelain Tableware for Retail as well as Hotel (Service Industry), and Ivory China for Retail Houseware, having about 245 shapes out of which Bone China has 85 shapes and Porcelain has 160 shapes. Shinepukur has 1600 designs out of which Bone China has 756 decorations and Porcelain has 844 decorations, which have been developed in its own Design studio and Decal Plant. Most of the new shapes of Bone China and/or Porcelain can also be developed and produced at the Plant within 4-6 weeks as per buyer’s requirements as Shinepukur has its own in house Modelers best in the region. Starting from 5 Pcs Place Settings to 20 Pcs Dinner Sets and 95 Pcs Full Service Sets to variety of gift items, every ceramic Table Top is supplied from Shinepukur.

Quality Control: The Company ensures the highest standard of Tableware through:

  • State-of-the-art quality control Laboratory.
  • Highly qualified and experienced Technicians.
  • Continues on-line Quality Assurance
  • Microware and Dishwasher safe
  • Resistance to Acids and Detergents
  • Heavy metal release Testing – Compliance with Lead & Cadmium requirements of USFDA & California State Proposition 65.

Exporting Countries: As inauguration of the commercial production at the end of 1999, Shinepukur has successfully developed a substantial export market for the top-of-the-line Bone China and Porcelain Tableware and the customer portfolio now includes world-renowned Tableware companies in the  Australia, Argentina, Canada, Denmark, Egypt, France, Germany, India, Ireland, Italy, Japan, Mexico, Norway, New Zealand, Poland, Pakistan, Portugal, Russian Federation, Romania, Spain, Sweden, Saudi Arabia, Singapore, Taiwan, Turkey, USA, UK, UAE etc.

Achievement: Since commencement of its export in 1999, Shinepukur has emerged as the largest Ceramics Tableware Exporter of Bangladesh, which contributes 60% of the total National Ceramic Tableware Export. It’s worth mentioning that Shinepukur is the largest Ceramic Tableware exporter from Bangladesh .

In recognition of its excellence in ceramic export, Shinepukur Ceramics has been awarded National Export Trophy (Gold) for record three times, i.e. for the FY 2005-2006, 2002-2003, and 2000-2001 and National Export Trophy (Silver) for the FY 2009-2010 by the Government of the People’s Republic of Bangladesh . The Govt. of Bangladesh gave away Export Trophy, only for aforementioned four times since commencement of SCL ‘s export in 1999.

SCL has been awarded ‘Superbrands’ – first and only ceramic tableware manufacturer of Bangladesh to receive such recognition.

SCL also has been awarded ‘Dun & Bradstreet Corporate Award’ in its respective category. Shinepukur Ceramics is the first and only listed ceramic-tableware manufacturer of the country to win such recognition from Dun & Bradstreet Rating Agency Bangladesh Limited.

The Company has become the number One Ceramic Tableware exporter from Bangladesh in the years 2004, 2005, 2006, 2007, 2008, 2009 and 2010.


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Shinepukur Ceramics Limited, 4.3 out of 5 based on 4 ratings

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